Retail Marketing Assignment On Next Plc Example

Retail Marketing Assignment On Next Plc Example Retail Marketing Assignment On Next Plc â€" Assignment Example > RETAILING MARKRTING ASSIGNMENT ON NEXT PLCNext plc is a company based in the UK that specializes in the home shopping and retailing of womenswear, menswear, childrenswear, interiors, accessories, fashion jewellery and telecommunication software services. It falls into the industry sector of retailing, more specifically, apparel retailing. HISTORY: Next retail chain was opened in February 1982 revitalizing the shape of fashion retailing in the UK. Its unique methods and innovative marketing techniques turned it into a huge success. The first store displayed women clothes, shoes and accessories. They were followed by collections for men, children and home. Next Plc trades from over 450 stores in the UK and Eire and 100 franchise stores overseas. In October 2005, Next achieved a breakthrough with the opening of its anchor store at Manchester. It launched its children’s wear in 1987.Next commenced its online shopping venture in 1999 and the concept of “next day delivery” was int roduced in 2000.As a record, Next’s original collection that was displayed in 1982 It contains the cloth collection as well as marketing content. This collection is maintained by Leicestershire County Council Museums Arts and Record Service. The apparel from this collection is often displayed at fashion shows in Leicestershire. CHARACTERISTICS: Next Plc is a pioneer retail company in many respects. It has introduced many innovations and marketing tools to improve its sales and market positioning. It was the first company in home shopping to introduce the concept of online shopping. The whole list of its collections is available on its website to be purchased by online consumers. Its success recipe is dependent upon its high quality. To ensure a high standard, its employees include garment technologists and fabric and sourcing technologists to provide technical support to the Product team, to design the product so that it fulfils the legal requirements and conforms to the standard s of Next Plc. Similarly the fabric and sourcing technologists implement fabric management systems and study these systems worldwide to analyze and incorporate any changes or modifications that might occur. Likewise, Next Plc also hires a team of competent and creative designers who develop a new range of products involving latest colours, fashions and concepts. These are worked out keeping the Next consumer’s profile in mind. The Buyer is consulted and taken into confidence. Buyers source a range of products and are responsible for product and range development, negotiations with suppliers, researching competitors’ ranges and products and for suppliers’ source and management. Another important player in Next plc is the Merchandiser who’s supposed to maximize company’s profitability and turnover. Their responsibilities include Pre-season range building and planning, reviewing sales figures and scrutinizing stock levels to maximize sales. They also manage delivery schedul es, secure delivery dates from suppliers and minimizing the risk of additional loss-making stock. Apart from that, Next plc has also acquainted its consumers with the idea of a Next directory which was created for consumers who prefer the ease of shopping from their homes. It gives Next a certain edge over its competitors as they capitalize fully upon their potential consumers. The economic facts for the year ended January 2005 for Next:

Key Features Of The Database Management System - 1035 Words

.In this paper we will examine the key features of the database management system MongoDB. Day-to-day information is growing in gigantic amount. Generated information include predominant information and it will have to be analyzed for gathering essential expertise. On the whole, relational databases are used so as to system the data. These, ways works successfully for small amount of knowledge. What if the data is very tremendous? To avoid this problems Mongo databases are introduced. MongoDB is a cross-platform document-oriented database. Classified as a NoSQL databases. NoSQL meets the requirements of the large-scale distributed computing environment, which provides scalability, high availability, high performance and reliability. NoSQL databases are increasingly used in big data and real-time web applications. Using NoSQL provides the benefit of storing data in schema less structure. NoSQL is not a brand new database technology; yet, it provides the possibility and flexibility of handling complex semi-structured data and optimizes solutions to different types of data in this massive and data-intensive era of large-scale computing. Introduction: MongoDB is a structure free and it is a cross-platform document oriented database. MongoDB is developed by 10gen. MongoDB is classified as a non SQL database. NoSQL stores include the use of low-level query languages (instead of SQL, for instance the lack of ability to perform ad-hoc JOINs across tables), lack of standardizedShow MoreRelatedCIS 515 Assignment 31079 Words   |  5 Pagesï » ¿ Assignment 3: University Database Veronica Hocutt Strayer University Dr. Darcel Ford CIS 515 July 22, 2014 Abstract A prestigious university has recently implemented a consolidation strategy that will require it to centralize their student records. 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John Hattie s Synthesis Of Approximately 800 Meta...

John Hattie’s synthesis of approximately 800 meta-analysis studies involving over 52,000 studies of educational achievement led to the development of six signposts of excellence in education. Hattie determined that of these â€Å"the most powerful determinants of educational achievement all involved teacher-student interaction† (Drew, 2011, pp. 85-86). Furthermore, Hattie noted that â€Å"it is less the content of curricula that is important than the strategies teachers use to implement the curriculum so that students progress upwards through the curricula content† (2009, p. 159). The aspects of my current practice that support quality STEM education correlate to the strategies employed to implement the curriculum. Fundamental towards this approach remains the establishment of a learning community that values mistakes as learning opportunities, where students â€Å"can feel safe to learn, relearn, and explore knowledge and understanding† (Hattie, 2009, p. 240). Establishment of such a community requires front loading from the beginning of the school year and daily maintenance throughout the academic year. The foundation for community is laid during the morning meeting. This student led meeting consists of a greeting, sharing, group activity, and a morning message and is in keeping with the Responsive Classroom approach. â€Å"The Responsive Classroom approach consists of a set of practices that build academic and social-emotional competencies and that can be used along with many other

The Impact of Midlife Crisis on the Family Free Essays

The Impact of Mid Life Crisis on the Family By most definitions a â€Å"Midlife Crisis† is defined as an emotional state of doubt, self-reflection and anxiety that is normally associated with age and affects both men and women between the ages of 35 and 55. In his 1965 article â€Å"Death and the Midlife Crisis† for the International Journal of Psychoanalysis, psychologist Elliot Jaques coined the term â€Å"midlife crisis,† referring to a time when adults realize their own mortality and how much time they may have left in their lives. Researchers such as Levinson, Erikson, and many others shortly followed suit finding that there were significant changes for people to go through in midlife. We will write a custom essay sample on The Impact of Midlife Crisis on the Family or any similar topic only for you Order Now Some of these changes, in addition to time perspective, include reevaluating life values and goals, thinking about one’s own death, and planning the second half of life. Not all researchers believe that people in midlife experience a crisis they believe that midlife is a normal period of transition in a person’s life cycle Mid life is considered to be a major life transition that provides individuals a time to reevaluate expectations and make age-appropriate adjustments to roles and resources. For many, this transition is very productive and leads to needed decisions and changes, and to a focus on the value of interpersonal and intimate relationships. It can also be an opportunity to move beyond previously accepted boundaries and societal constraints. Middle age is also a time in which adults take on new job responsibilities and therefore often feel a need to reassess where they are and make changes while they feel they still have time. This period of life can have positive and negative effects both on the individual and the family unit. If a person understands the process of midlife and can accept the biological and emotional changes; most will be able to navigate successfully through the transition with added confidence and a feeling of comfort with their self concept and life choices. Whether positive or negative, a life transition causes a person to leave behind the familiar and forces them to adjust to new ways of living, at least temporarily. They can leave people feeling completely unprepared and they may be thrown into a personal crisis, feeling shocked, angry, sad, and withdrawn. It is when events during mid life present a crisis state that the family unit may be adversely affected. Change is inevitable in life. Both positive life transitions and negative ones can create stress for an individual or family. For many people change can feel overwhelming and can lead to symptoms or depression, anxiety, an identity crisis and heartache. Some of the negative feelings that may be felt involve dissatisfaction and may include searching for a new dream or goal, desiring new sexual relationships, needing to feel and stay young, feeling remorse for goals not achieved, placing special focus on physical appearance and resenting obligations to family or aging parents, and â€Å"empty nest syndrome. † The term empty nest syndrome refers to a time of adjustment for parents when their children leave home, especially when the last child leaves home. Understanding the emotional and intellectual stages that people pass through from childhood to retirement years as a member of a family is called the family life cycle. In each stage a person faces challenges in their family life that cause the development and gaining of new skills. The development of these skills helps an individual cope with the changes that every family goes through. The â€Å"launching stage† is the phase of the family life cycle that involves midlife. This is the newest and longest phase in the family life cycle, and for these reasons it is in many ways the most problematic of all phases. In the past, most families were occupied with raising their children for most of their active adult lives. Now, because of the low birth rate and the long life expectancy of adults, most parents launch their children almost 20 years before retirement and must then find other life activities. The difficulties of this transition can lead families to hold onto their children or can lead to parental feelings of emptiness and depression, although, especially for women, this has become increasingly a transition they welcome for the opportunity to explore new pursuits (Walsh, 391). It is also coincides, many times, with the adolescent phase adding extra stress not only on parents but teens as well. Parenting teenagers can be a rough time for the family and test relationship skills. It’s also a time for positive growth and creative exploration for the entire family. The launching phase is a particularly stressful time. It is marked by several aspects; the most significant is the entries and exits of family members. It is also a time when grandparents become ill and die and parents are left with the chore of finding meaningful, new activities. It is also a time when parents see their role change from that of parent to grandparent and also caregiver to their own parents who may have become dependent. The rapid rate of growth of older people (65 years and older, and especially of the oldest old, 85 or older) has created many challenges for family members. Many adult children face the dilemma of providing care for their older relatives, while at the same time, caring for their children. Family members are affected socially, emotionally and financially as they struggle with difficult decisions. While people generally think about changing relationships as losses, centered on separation, divorce or death, relationships can also be viewed as gains, such as new commitment and/or marriage, becoming a grandparent or even a great grandparent. Changing relationships can be high impact transitions, resulting in a change of routines, roles, responsibilities and assumptions Role change within the family can create new or increased interpersonal conflict. When one family member changes roles, other people are forced to make shifts in their own role expectations or behaviors. On the positive side it may be a period of financial freedom giving individuals and couples the opportunity to explore new areas of interest. The launching phase when seen as a normative transition may seem to bring one stage of life to an end and welcome a new stage with new opportunities and roles. On the other hand it may lead to disruption, a sense of emptiness, loss, depression, and general disintegration. Another reason why the launching phase of the family life cycle is especially stressful for parents may be that launching may be postponed for financial reasons or adult children may return home after a divorce. During this time the marital relationship may also need to be restructured when parenting responsibilities are no longer required (Walsh, 391). Men and women approach this time of life differently but the impact on the family is the same. Strains in midlife marriages are common as children become adolescents and struggle to assert their separate identities. Concerns about offspring can easily crowd out time to attend to the needs of a spouse. Neglecting this relationship affects not only the parents, but children as well. Sometimes this neglect coupled with a divergence of interests and a shift in roles leads to divorce. Divorce breaks down the family structure, and has far reaching effects not only on the divorcing couple and their children but on the extended family, friends, and society as a whole. There is a grieving process that takes place when we are experiencing divorce. It is not unlike the grief we experience when someone dies. The grief includes but is not limited to the loss of a set of expectations; the definition of family; the state of marriage; extended family ties; the ex-spouse; rituals and traditions; the status of being married; financial security; a two parent household; are among the many losses we might endure. There is the feeling of being uprooted and displaced during the divorce process. During this period many of us confront our legal system which can and often does become quite adversarial. The tension of bickering over money, property, kids, custody etc. can escalate and lead to anger, more instability, and a sense of not being understood. Whether a midlife crisis or a midlife transition, men and women entering into this phase of the family life cycle face many obstacles and challenges that may be viewed positively or negatively and the impact on the family may be felt that way as well. If individual identities in earlier stages of life have been developed the more secure the individual will be about the changes that are not only going on with them but with other members of the family as well. Works Cited Walsh, Froma (2003). Normal Family Processes. New York, NY: The Guilford Press. Bibliography Carter B, McGoldrick M (2005). The Expanded Life Cycle, 3rd ed. Boston, MA: Allyn and Bacon. Curro McCarthy N (1994). Health Promotion and the family. In CL Edelman, CL Mandle, eds. , Health Promotion Throughout the Lifespan, 3rd ed. , pp. 179-201. Philadelphia, PA: Mosby. Goldenberg H, Goldenberg I (2008). Family Therapy: An Overview. Belmont, CA: Thomson Brooks/Cole. Newman BM, Newman PR (1998). Development Through Life, 7th ed. New York, NY: Brooks/Cole and Wadsworth. Walsh, Froma (2003). Normal Family Processes. New York, NY: The Guilford Press. How to cite The Impact of Midlife Crisis on the Family, Essay examples

The Impact of Midlife Crisis on the Family Free Essays

The Impact of Mid Life Crisis on the Family By most definitions a â€Å"Midlife Crisis† is defined as an emotional state of doubt, self-reflection and anxiety that is normally associated with age and affects both men and women between the ages of 35 and 55. In his 1965 article â€Å"Death and the Midlife Crisis† for the International Journal of Psychoanalysis, psychologist Elliot Jaques coined the term â€Å"midlife crisis,† referring to a time when adults realize their own mortality and how much time they may have left in their lives. Researchers such as Levinson, Erikson, and many others shortly followed suit finding that there were significant changes for people to go through in midlife. We will write a custom essay sample on The Impact of Midlife Crisis on the Family or any similar topic only for you Order Now Some of these changes, in addition to time perspective, include reevaluating life values and goals, thinking about one’s own death, and planning the second half of life. Not all researchers believe that people in midlife experience a crisis they believe that midlife is a normal period of transition in a person’s life cycle Mid life is considered to be a major life transition that provides individuals a time to reevaluate expectations and make age-appropriate adjustments to roles and resources. For many, this transition is very productive and leads to needed decisions and changes, and to a focus on the value of interpersonal and intimate relationships. It can also be an opportunity to move beyond previously accepted boundaries and societal constraints. Middle age is also a time in which adults take on new job responsibilities and therefore often feel a need to reassess where they are and make changes while they feel they still have time. This period of life can have positive and negative effects both on the individual and the family unit. If a person understands the process of midlife and can accept the biological and emotional changes; most will be able to navigate successfully through the transition with added confidence and a feeling of comfort with their self concept and life choices. Whether positive or negative, a life transition causes a person to leave behind the familiar and forces them to adjust to new ways of living, at least temporarily. They can leave people feeling completely unprepared and they may be thrown into a personal crisis, feeling shocked, angry, sad, and withdrawn. It is when events during mid life present a crisis state that the family unit may be adversely affected. Change is inevitable in life. Both positive life transitions and negative ones can create stress for an individual or family. For many people change can feel overwhelming and can lead to symptoms or depression, anxiety, an identity crisis and heartache. Some of the negative feelings that may be felt involve dissatisfaction and may include searching for a new dream or goal, desiring new sexual relationships, needing to feel and stay young, feeling remorse for goals not achieved, placing special focus on physical appearance and resenting obligations to family or aging parents, and â€Å"empty nest syndrome. † The term empty nest syndrome refers to a time of adjustment for parents when their children leave home, especially when the last child leaves home. Understanding the emotional and intellectual stages that people pass through from childhood to retirement years as a member of a family is called the family life cycle. In each stage a person faces challenges in their family life that cause the development and gaining of new skills. The development of these skills helps an individual cope with the changes that every family goes through. The â€Å"launching stage† is the phase of the family life cycle that involves midlife. This is the newest and longest phase in the family life cycle, and for these reasons it is in many ways the most problematic of all phases. In the past, most families were occupied with raising their children for most of their active adult lives. Now, because of the low birth rate and the long life expectancy of adults, most parents launch their children almost 20 years before retirement and must then find other life activities. The difficulties of this transition can lead families to hold onto their children or can lead to parental feelings of emptiness and depression, although, especially for women, this has become increasingly a transition they welcome for the opportunity to explore new pursuits (Walsh, 391). It is also coincides, many times, with the adolescent phase adding extra stress not only on parents but teens as well. Parenting teenagers can be a rough time for the family and test relationship skills. It’s also a time for positive growth and creative exploration for the entire family. The launching phase is a particularly stressful time. It is marked by several aspects; the most significant is the entries and exits of family members. It is also a time when grandparents become ill and die and parents are left with the chore of finding meaningful, new activities. It is also a time when parents see their role change from that of parent to grandparent and also caregiver to their own parents who may have become dependent. The rapid rate of growth of older people (65 years and older, and especially of the oldest old, 85 or older) has created many challenges for family members. Many adult children face the dilemma of providing care for their older relatives, while at the same time, caring for their children. Family members are affected socially, emotionally and financially as they struggle with difficult decisions. While people generally think about changing relationships as losses, centered on separation, divorce or death, relationships can also be viewed as gains, such as new commitment and/or marriage, becoming a grandparent or even a great grandparent. Changing relationships can be high impact transitions, resulting in a change of routines, roles, responsibilities and assumptions Role change within the family can create new or increased interpersonal conflict. When one family member changes roles, other people are forced to make shifts in their own role expectations or behaviors. On the positive side it may be a period of financial freedom giving individuals and couples the opportunity to explore new areas of interest. The launching phase when seen as a normative transition may seem to bring one stage of life to an end and welcome a new stage with new opportunities and roles. On the other hand it may lead to disruption, a sense of emptiness, loss, depression, and general disintegration. Another reason why the launching phase of the family life cycle is especially stressful for parents may be that launching may be postponed for financial reasons or adult children may return home after a divorce. During this time the marital relationship may also need to be restructured when parenting responsibilities are no longer required (Walsh, 391). Men and women approach this time of life differently but the impact on the family is the same. Strains in midlife marriages are common as children become adolescents and struggle to assert their separate identities. Concerns about offspring can easily crowd out time to attend to the needs of a spouse. Neglecting this relationship affects not only the parents, but children as well. Sometimes this neglect coupled with a divergence of interests and a shift in roles leads to divorce. Divorce breaks down the family structure, and has far reaching effects not only on the divorcing couple and their children but on the extended family, friends, and society as a whole. There is a grieving process that takes place when we are experiencing divorce. It is not unlike the grief we experience when someone dies. The grief includes but is not limited to the loss of a set of expectations; the definition of family; the state of marriage; extended family ties; the ex-spouse; rituals and traditions; the status of being married; financial security; a two parent household; are among the many losses we might endure. There is the feeling of being uprooted and displaced during the divorce process. During this period many of us confront our legal system which can and often does become quite adversarial. The tension of bickering over money, property, kids, custody etc. can escalate and lead to anger, more instability, and a sense of not being understood. Whether a midlife crisis or a midlife transition, men and women entering into this phase of the family life cycle face many obstacles and challenges that may be viewed positively or negatively and the impact on the family may be felt that way as well. If individual identities in earlier stages of life have been developed the more secure the individual will be about the changes that are not only going on with them but with other members of the family as well. Works Cited Walsh, Froma (2003). Normal Family Processes. New York, NY: The Guilford Press. Bibliography Carter B, McGoldrick M (2005). The Expanded Life Cycle, 3rd ed. Boston, MA: Allyn and Bacon. Curro McCarthy N (1994). Health Promotion and the family. In CL Edelman, CL Mandle, eds. , Health Promotion Throughout the Lifespan, 3rd ed. , pp. 179-201. Philadelphia, PA: Mosby. Goldenberg H, Goldenberg I (2008). Family Therapy: An Overview. Belmont, CA: Thomson Brooks/Cole. Newman BM, Newman PR (1998). Development Through Life, 7th ed. New York, NY: Brooks/Cole and Wadsworth. Walsh, Froma (2003). Normal Family Processes. New York, NY: The Guilford Press. How to cite The Impact of Midlife Crisis on the Family, Essay examples

Personal Statement Essays (573 words) - Computer, Brian Welch

Personal Statement Personal Statement for the National Merit Competition. This was written by the BigNerd himself. "Would you please get the mail," my mother implored as I entered the door. Heading towards the mailbox, I wondered if I would find daily assortment of bills and catalogues or something interesting addressed to me. To my delight, the first item was the new issue of PC Computing. Ever since I was introduced to computers when I was five, I have been fascinated by them. The summer before my sophomore year of high school, I wrote a program called Quickchange 95 using Visual Basic. This program changed the startup and shutdown screens of Windows 95. I distributed the program via shareware archives on the Internet, and I received email from all over the world about my creation. I shuffled through one of my mother's clothing catalogues to find my issue of Money Magazine. I have been interested in business and finance since the day which we started studying the stock market in fifth grade. The summer before my junior year, I combined my interests in business and computers by starting a web design company with a friend. We created a web site for a local bike shop which is only one of two bike shops in Connecticut to have a presence on the Internet. Currently, I am the head web designer for my school. I intend to combine computers and business in my future career. My goal is to work on the business side of a computer firm, and eventually, I would like to start my own computer company. A board of education letter of commendation for my participation in the FIRST robotics program also arrived today. I have been able to develop my entrepreneurial skills through the FIRST robotics program. FIRST is a national engineering competition in which partnerships are formed between local businesses and high schools to design and build a robot-like machine. The team has about six weeks to build a machine, that must be able to compete in a timed sporting event. I have been involved in FIRST each year of my high school career. Last year, I was team captain, and our team finished fourth in the country out of one hundred and fifty-six teams. As a result of my involvement with FIRST, I have improved my confidence, my leadership, and my team working abilities. FIRST gave me experience working with a diverse group of people with a variety of skills. Working alongside engineers from our sponsor company, International Fuel Cells, exposed me to the professional world beyond the classroom . I have a great appreciation for this program which has challenged me to bring out the best in myself and others. My last piece of mail was Tennis Magazine. I began playing tennis at the age of eight. During my freshman year, I played on the junior varsity tennis team, and I received the Manchester Racquet Club deserving player award which is a scholarship for a year of indoor lessons. The next two seasons, I played on the varsity tennis team. Last year, I was named to the Hartford Courant All Academic Team. Tennis has provided a welcome diversion from my technical pursuits. "What took you so long?" my mother asked as I entered the house. "Oh nothing, I really have to start my homework," as I tucked my magazines under my arms and ran up the stairs.

Search for My tongue and Presents from my Aunts in Pakistan Essay Example

Search for My tongue and Presents from my Aunts in Pakistan Essay Example Search for My tongue and Presents from my Aunts in Pakistan Essay Search for My tongue and Presents from my Aunts in Pakistan Essay Essay Topic: Poetry This essay is comparing two cultural poems, both written by people who have been taken from their home culture, to another one, which is different. The poems-Search for My tongue and Presents from my Aunts in Pakistan- are similar in some ways, but different in others. This essay will compare the two cultures, and the similarities and differences. Moniza Alvi wrote Presents from my Aunts in Pakistan. She was born in Pakistan in 1954 but was moved to England when she was a young child. As Moniza grew up in England she was separated from her origins and never felt entirely at home. This is shown in the poem half-English When Moniza revisited Pakistan she felt very English her cultural background was affecting her more than she realised. I feel that Moniza wrote the poem to show others how different it is to change cultures, to half belong to one and half belong to another culture. She mentions in a BBC interview her poem is autobiographical and reflects her growing up. At the start of the poem there is a strong sense of image, which helps to build up a feeling of adoration and beauty. We first see the idea of culture of culture in this poem in the clothing from Pakistan, which shows a rich sense of colour and beauty. When these clothes are later compared to with the cardigans from Marks and Spencers it is easy to see how one culture appears to splash out with colour in the various items of clothing, like the Salwar Kameez (loose trousers and a tunic, woven and worn traditionally by women). In the first stanza (verse) the beautiful clothing and strong visual continue but this beauty also has a dangerous side -the bangles she receives snap and cut her giving a slight sense of confusion which builds up slowly throughout the poem, coming back at stages. In stanza two it is obvious that the clothing is not what she wants. She feels that it doesnt suit her, that it is gorgeous but also too exotic alien in the sitting room line 17, suggesting that she prefers a more dull type of clothing, as shown in the second part of the stanza. I longed for denim and corduroy line 20-21 shows that her British clothing is what she prefers. The Pakistani clothing sets her aflame and she cant rise out of its fire. This part of the poem describes her and the clothing like a phoenix. She then describes herself as half-English. This may suggest that she feels that she doesnt fit in, she has no home. However, in stanza three there are some things that she likes about Pakistan, the camel skin lamp (Although this may not be from Pakistan it has more exotic qualities than English ones). She admires the transformation of camel to lampshade and the colour produce by it. Her mothers jewellery is described to make it look beautiful and precious. It almost seems inevitable that it will be stolen, as it shows a sense of danger, as do some of the other items from Pakistan, like the bangles. The items in the wardrobe give a good image of the differences between the two cultures. The dull, plain wardrobe and the dull, plain English clothing are completely opposite from the vibrant, bright Pakistani clothing, which stands out immensely. Her school friends are unimpressed with her clothing and want to see her weekend clothes. This shows a major cultural difference between her and her friends. She, However, admires the clothes and the mirror work. The poem moves into a flashback of her early childhood, as she is moving to England. She is left alone in her grandmothers dining room, suggesting that even in her early life she is isolated and separated from everyone else. In the poem, Moniza portrays a bad image of her homeland. The pictures that she has are from the time of her youth, though they are not described in the poem, show where she was born. They are different from the newspaper reports she reads later in her life when Lahore is a war torn country, a fractured land. She has pictures of Lahore in her mind; expectations of her country should be like to her. The environment she pictures shows a sexist environment, where the women and the men are separated. In the final stanza, we see that Moniza is isolated, left with the beggars and the sweeper girls, of no fixed nationality. It seems that wherever she goes, there is no sense of home, no place that she can belong to. All throughout the poem, there is a strong sense of wanting to belong, but in no way being able to belong, a sense of disappointment and regret. Search for my Tongue was written by Sujata Bhatt. She was born in India in 1956. Her family moved to America, where she was educated, and she now lives in Germany. The poem was first printed in her book, entitled Brunizem, in 1988 (The word Brunizem is a soil, a dark prairie soil which is found in Asia, Europe and North America This may reflect on the fact that she has lived in these areas. ) Search for my Tongue can be split into three parts. The first part is the lines 1 to 16, the second part is the Gujerati (lines 17 to 30) and the last part is lines 31 to 38. The first part of the poem describes how she has lost her tongue or her language. She describes two tongues in the poem, the mother tongue and the foreign tongue. The mother tongue is in reference to her original language, Gujerati and the foreign tongue is her new language, English (At the time the poem was written, Sujata as living in America). The lines You could not use them both together even if you thought that way show that even if you commonly use both languages, one can still dominate and possibly destroy the other one, leaving you with only one tongue. In the second half of the first part of the poem, we can tell that the mother tongue has gone rotten and died, causing the person to spit it out. However, the seed of the tongue is still in the person and comes back to her when she dreams. This part of the poem reflects some of the ideas bought forward by Presents from my Aunts in Pakistan. Both of the poems show a sense of cultural loss, one that is hard to regain. The Gujerati in section two is there for two reasons. One is to isolate the people who cannot speak Gujerati. Although the text can be read without this section, it helps to build up a sense of atmosphere in the poem. The other reason for the Gujerati to be there is that it shows the impact of the dream. It interrupts the poem, like a dream would interrupt, showing that the comeback is sudden, and cannot be controlled. Section three is an extended metaphor, a reflection of what section two is. The language is described as a plant, which has died, but left a seed for a new plant to grow, whilst another plant has taken its place. The first plan t grows from this a takes its place back from the other plant, and strengthens itself grows strong veins as time goes on. This is a way of succouring itself against the foreign tongue. The image the poem gives of both the plants is a very different one. The foreign tongue is given the image of a weed, one which has choked and held back the mother tongue, which is given a more beautiful image of blossoming. There are many similarities and differences between the poems. The ideas of culture are strong in each one, both contributing to the ideal culture of the writers, one which everyone is welcome and can speak the same way, without feeling isolated. Both the poets have been taken from their original, home cultures and thrown into a harsh society to them, one that prevents them from fully finding themselves. Both the poems have strong imagery, which is vivid. An example of this is the phoenix reference of rising from the ashes to be reborn, something both writers either wish to experience or have experienced. The main differences between the poems is the fact that in Search for my Tongue the person recovers their culture, whilst the other person in Presents from my Aunts in Pakistan loses their culture. I feel that Search for my Tongue is a more metaphorical poem, a dream-like one which discusses the aspects of a lost language, a major part in any culture. I feel that it has more influence than Presents from my Aunts in Pakistan as this is more literal and I dont fell has the depth of Search for my Tongue. The culture in both of the poems has shown how moving from one country to another can have a major impact on peoples lives and can affect them in a way which they do not understand or want.